(Joylux Photo) , a Seattle startup that aims to improve women’s sexual health with a wellness device, has raised an additional $7 million. Joylux plans to use the money to bolster its sales team and scale the company. Colette Courtion. (Joylux Photo) The additional Series A financing brings total funding to $12 million, with backing from the Alliance of Angels, Belle Capital, Portfolia, Sofia Fund and Kimberly Clark. Joylux first launched its flagship product, the , a little over a year ago. The vFit uses a combination of red light therapy, heat and sonic vibration to help restore healthy sexual function. It’s an at-home device that can be used on its own or in combination with in-office treatments. Joylux is now in 200 physicians’ offices and available through some retailers. The company’s business model pulls a page from the Sonicare toothbrush or Clarisonic pore cleanser, selling to customers through physicians. Goop, the wellness company started by Gwyneth Paltrow, last month. , CEO, said Joylux is filling a blind spot that has been overlooked by male entrepreneurs. “There’s been no innovation in this space in decades,” she said. “Imagine raising capital from a majority of men,” Courtion added. “It takes a lot of brave investors.” Courtion has a background in medical aesthetics and started Joylux with the goal of applying techniques that are commonly used in skincare to sexual health. The company has 12 employees with plans to grow to 20 by the end of 2019. Joylux is also working on gaining FDA approval for vSculpt, a device to treat incontinence and vaginal atrophy. The vSculpt is already approved as a medical device in Canada and Europe.
Armoire CEO Ambika Singh in front of the company’s new pop-up store. (Armoire Photos) aims to help women access new clothes without having to enter a physical store. But now the Seattle startup is testing a brick-and-mortar strategy to compliment its online fashion rental service. Armoire will open its first pop-up location this week in downtown Seattle, taking over an old Sprint retail store and using it as a place for members to learn about new clothes and styles. Armoire CEO Ambika Singh and Lili Morton, community development, inside the company’s new store. Starting at $149 per month, the 3-year-old company ships designer clothes to customers who can swap out the items at any time or purchase them at a discounted rate. The pop-up store will allow new and existing members to try on clothes, experiment with different styles, and take home anything without pulling out their wallet. It will be open seven days a week and staffed by Armoire employees and stylists. Armoire CEO Ambika Singh told GeekWire that the company aims to improve the dressing room experience, which she said “has historically been a negative experience for women.” “We set ourselves up for failure as soon as we walk into that room,” she said. “With guidance from Armoire staff and stylists, we hope to create a shift where women instead see everything they love about themselves. We’re creating an environment where women choose self-confidence in the dressing room and in life, by armoring them with clothes they feel great in.” The startup also hopes that because the clothing is rental and “temporary,” its service will help women stop agonizing over size and body perception in a relaxed gathering place, which was designed by Fernish, a furniture rental startup that . “Our hope is that members come to think of this space as home — dropping in for a new item or just a chat,” Singh said. Armoire follows a similar playbook to Rent the Runway, the 10-year-old New York City-based company that was recently at nearly $800 million. Rent the Runway also operates physical locations; it its fifth store last year. Starting with digital and expanding to physical is also a recent retail strategy used by Amazon, which built a massive online e-commerce business and now has several brick-and-mortar locations, including Whole Foods stores and Amazon bookstores. Speaking of Amazon, the Seattle-based tech giant is also testing new ways to help people buy clothes. It recently rolled out a try-before-you-buy service . Armoire has raised $4.2 million from investors such as Zulily co-founder Darrell Cavens; Foot Locker exec Vijay Talwar; and a number of female backers who decided to invest after first becoming customers. They include Sheila Gulati of Tola Capital, former Drugstore.com CEO Dawn Lepore, and Angela Taylor of Efeste.
Gaia co-founders Mehtap Ozkan, David Vaskevitch and Hal Berenson. (Gaia Photo) As a former longtime Microsoft chief technology officer, has seen most of the major computer revolutions. He’s ready for the next wave, autonomous machines, and is building a platform to get in on the ground floor. Vaskevitch is one of three co-founders behind Gaia, a new Seattle-area startup aims to be a kind of app store for robots. “Autonomous apps are not going to be like any kind of preceding apps,” Vaskevitch said. “We’re going to build a platform that makes it easier and even practical to write them.” Gaia, which has raised $10 million, is looking for partners who are building autonomous machines. The startup does not yet have a website. Vaskevitch said that solving the autonomous software problem will spread the adoption of these independent robots. “Imagine if Steve Jobs had introduced iPhone but not Xcode or the App Store,” Vaskevitch said. “Apple would be a much smaller platform.” Gaia plans to build a kind of app store for autonomous machines, such as delivery drones and robotic chefs. Above, a test model from Amazon’s delivery drone program. (Amazon Photo) In recent years, Vaskevitch has been working on Mylio, which is known for a photo management app that . Two years ago, Mylio from Chinese investors to build a private cloud. The Gaia team has borrowed Mylio’s hybrid mesh network to make its vision possible. “Gaia is designed from the ground up for tomorrow’s yin and yang distributed world,” Gaia co-founder wrote in a in 2017. “Applications can be written just once and still run on a phone, a tablet, in a car or robotic surgeon, in a server or in the cloud.” Ozkan comes from a venture capital background as the founder of Istanbul-based Golden Horn Ventures. The third member of Gaia’s founding team, , first met Vaskevitch at Microsoft and also worked on relational databases at Amazon. One problem the team foresees is that today’s infrastructure — billions of devices connected through the cloud — won’t work with tomorrow’s autonomous machines. Instead, much of the computing power will have to be done locally. “Nobody’s really worked in that problem for the last 20 years,” Vaskevitch said. In his blog post, Ozkan added: “The good news is that hardware to create the new world is either here or clearly on the way. The challenge is that the software to enable a world like this is almost entirely missing in action.” At least for now, the startup isn’t diving into the rat race for self-driving cars, focusing instead on an application platform for everything else. Among your future companions: autonomous chefs, security robots and delivery drones. “Ten or 15 years from now, we’re going to see autonomous machines in our homes, at work, everywhere we go,” Vaskevitch said.
The Pi Foundation just a brand new project — an actual . If you live in Cambridge in the U.K., you can now buy a bunch of sweet Raspberry Pis to tinker and develop some cool stuff. The Raspberry Pi has always been about making coding more accessible. And a physical retail space fits the bill. The foundation has developed a lineup of insanely cheap computers with an ARM-based processor, a bunch of ports, Wi-Fi and Bluetooth. The latest flagship model, the Raspberry Pi 3 Model B+ costs only $35. But if you want something smaller and cheaper, there are other models for various needs. Maybe you just need a tiny computer for some internet-of-things project. You can opt for the Raspberry Pi 3 Model A+ for $25 in that case. It has a bit less RAM and fewer ports, but it works pretty much like any Raspberry Pi. There’s also power-efficient models that cost less than $10 — the Raspberry Pi Zero models. I never really thought about Raspberry Pi stores. But the introduction video makes a strong case in favor of such a store. The product lineup is getting a bit complicated and it’s always good to be able to talk to someone about your projects. Moreover, the foundation can use this store as a showcase for some cool examples. You can also buy goodies, such as mugs and plushy toys. Those white-and-red keyboard and mouse look cool too.